When we started in the cold calling game fellow marketers and salesmen told us that cold calling was all about the numbers. They talk to you about the more people you call the more chance you have of making the sale.
This old school method while useful 10-20 years ago is wearing out quickly. Many people hang-up on the Salesy Salesperson. Not even listening to all the script they were so diligently taught to give. So how do you tell which style

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