What do you need to do before you even put pen to paper and start writing a press release?

Although writing a successful press release is pretty straightforward, unless you do it correctly your hard work will be rewarded with the STB technique. That is your press release will be Screwed up into a tiny ball and it will be Thrown into the nearest Bin by the person you sent it to. And whilst the STB technique is seldom discussed I am afraid the vast majority of press releases…

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