Theres now enough concern about safeguarding privacy that Congress is now considering new laws to limit online data tracking. And the Federal Trade Commission is preparing new privacy guidelines for the industry.

Unless marketers act quickly to address consumer’s concerns about privacy, the politicians and government regulators are virtually certain to act. Here are 3 simple steps marketers and online data collectors should take to answer consumers’ concerns.

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Database marketing is easier and less expensive than ever before. Yet many businesses treat their customer and prospect databases the same way spammers treat their scraped and purchased databases; not very well! Here are 7 tips on how to communicate effectively with all of your database prospects and customers.

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Facebook marketing is still frustrating to a lot of entrepreneurs and marketers who face a moral dilemma: How to do Facebook marketing without ticking off their friends and family. Even big corporations deal with this, as somebody in the corporation has to have a real profile, just to open the corporate page. Who volunteers for that?

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Some of the key online resources for online competitive intelligence

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Effective marketing strategies are much easier to find and duplicate than to create. Marketing is largely a matter of trial and error, so while original thinking and thought leadership are great attributes, it’s probably more profitable for most marketers to find existing, proven methods, and apply their own twist to it, than to try to be completely original all the time. Let other people do the trial and error, while you focus on results with proven strategies.

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Getting a website for your hair salon business is an important step. A website will form the hub around which your online marketing activities take place. Building your website doesn’t have to be hard. These tips will help you know exactly what to do.

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Whether you are launching a new product or simply exposing your company to the public eye, a convention is a great place to do it. Yet surprisingly, many businesses miss out on one of the best featur…

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Many companies settle for decent trade show exhibits and get decent results. Few understand that with a few simple steps, you can get a better return on your investment. Spend a little extra time and …

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Affiliate Marketing is one of the best ways that you can get money on-line. Many have found it so rewarding that several more are planning to t…

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When you are designing a booth specifically for an event, it is easy to lose sight of the preparation that must be done beforehand. However, in order for any booth to have its maximum effect, the trad…

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