There is more to making a purchase than just making the purchase itself. All consumers go through several decision steps when making any kind of purchase, whether large or small. This chart outlines t…

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Participants in my product development seminar recently asked me for a brainstorming session to help them come up with creative names for information product packages - multiformat products and services that might include a manual, CDs, coaching or consulting and other items. Here are the questions I posed for this group, along with some examples illustrating product names that were developed from each idea.

1. What is the result your customers want?
* Lose Weight Be…

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To successfully market your business, you need to understand what is happening in the real world.

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Have you spent a lot of time building your squeeze page? What did you take the most time with? The colors and construction? The images that you put on the page? The sales copy? Guess what? None of that stuff matters as much as one other element. What’s that?

Your headline!

You can have the greatest looking page in the world. You can have the sexiest images in the world or the best sales copy, and none of that matters. When someone comes to your page, and sees a headlin…

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If you are serious about earning a living online, it is almost a carnal sin if you dont start a newsletter. Unfortunately, many people have no clue how to run a profitable AND informative newsletter.

The main reason people are online is because they want and need information and that is exactly what newsletters provide. Newsletters are mostly delivered via email, some however are delivered as HTML pages. Newsletters which are delivered as HTML pages still utilize email, a…

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In online marketing business like affiliate marketing, no traffic means no sales.

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We all know what an email list can do to our business. If you know how to manage your email list right, it can be your ultimate opportunity to upsell something, make big sales, gain more traffic and boost your popularity among others. So what does it really take to grow your email list?

Growing your email list is called list building. List building is not as easy as it sounds and it does not just happen overnight, you have to constantly work at it to be able to get the num…

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After spending some time browsing some popular social sites such as MySpace and YouTube, it’s ever more apparent to me that sex sells. What it sells isn’t always clear, but what is clear is that no m…

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Most people, at one time or another, seriously think of starting their own business.They are lured by the promise of unbridled creativity, freedom from restrictions and the chance to make a lot of mon…

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It becomes Nipple (Nike + Apple = Nipple)! Ok, joke aside. I went to my gym last week and saw an interesting marketing concept. The 2 giants, Nike and Apple have joined forced to crave out a n…

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